Netflix Streaming Growth

Netflix, a company that built a successful rent-by-mail video service, appears to be successfully changing its business model <http://www.businessinsider.com/chart-of-the-day-netflix-subscribers-2010-10#ixzz1322d1M86> to meet subscriber needs. Netflix' online streaming rental service has doubled in the last year. The number of subscribers using their "Watch Instantly" service has increased from 4.5 million to 11.1 million.

This also translates into a big percentage increase for the service. For the 3rd quarter, approximately 2/3 of Netflix subscribers had tried the streaming option, a textbook case in how to make a transition in how you interact with (or deliver to) your customers, while keeping the business focused on a core service. Now, can Blockbuster manage to do the same?