More on Netflix Growth

Netflix seems to be doing a great job of navigating the treacherous waters of a changing their delivery system. As noted previously, fully 65% of their existing subscribers in September tried the Netflix streaming service. Most observers fully expect the video rental market to move almost completely online in just a few years. However, the pace at which Netflix has begun the transition is impressive.

In fact, Netflix is so impressed with the growth that they have launched a streaming-only service in Canada and they're contemplating doing the same in the US. There's another interesting fact about Netflix streaming service, according to network equipment manufacturer, Sandvine, Netflix streaming accounts for 20% of all US Internet traffic during peak viewing time, between 8 and 10PM!