Foursquare And 4%

The latest from the Pew Research Internet & American Life Project <http://www.pewinternet.org/Reports/2010/Location-based-services.aspx> indicates that only 4% of Americans have used location-based services such as Foursquare or Gowalla as of September. Interestingly, in May the figure was 5%. A year ago it was 0.

The usage figures vary widely by demographic. And while the percentage is low, that's still a lot of people checking in. Among the key findings about usage of location-based services:

• 1% of all users use them daily
• 7% of those who use mobile devices to go online are using them
• 8% of online adults between the ages of 18-29
• 10% of Hispanic, compared to 3% of online whites and 5% of online blacks
• 6% of online men vs. 3% of online women