More on Hulu's Performance

Hulu has increased its revenue 10-fold in 2 years, according to the Business Insider.  In the process, the service has become the poster child for how traditional media companies can monetize their content in the digital world.  Hulu's 2010 revenue - projected to be $240 million - is a function of other impressive numbers for users and advertisers.  According to CEO, Jason Kilar, these are the relevant figures:

• 30 million users in October 2010
• 260 million full content streams in October
• 800 million ad streams
• 235 content partners
• 352 advertising clients