Facebook Laps the Field in Display Ads

Late last year Facebook added to its impressive list of leadership positions by taking over the top spots in display ads.  According to comScore's data for the 3rd quarter of 2010, Facebook more than doubles the #2 publisher (Yahoo) in display ad impressions.  Facebook served up 297 billion ad impressions in Q3, good for 23.1% of the market.  Here's a list of the top publishers by market share:

• Facebook - 23.1%
• Yahoo - 11%
• Microsoft - 5%
• Fox Interactive - 3.8%