Facebook: Their Uniques Are Quite Ordinary

A few weeks ago an analyst from JP Morgan put together a chart showing how much a unique visitor was worth in revenue to various online companies. Facebook, which is tops in traffic in the US, looked pretty ordinary when compared to other Internet companies. In fact, the giant is Amazon, which generates an estimated $189 per user. Facebook’s figure is $4. Here’s a list of the top 5:
·         Amazon $189
·         eBay $39
·         Google $24
·         Mail.ru $10
·         Yahoo! $8