Facebook's Ad Revenue Challenge

Recently we detailed the problems that Facebook has had with generating revenue. Facebook is the #1 source for display ads in the U.S., but it doesn’t generate revenue commensurate with its high ranking. Silicon Alley Insider reported on a Webtrends survey of Facebook ads to find which ones achieved the highest clickthrough rates as well as which ones generated the highest cost per click rates. Here are the categories that led the pack in clickthrough rates:

1.      Tabloids and Blogs
2.      Media and Entertainment
3.      E-commerce
4.      Travel
5.      Automotive
6.      Non profits