Social Gaming Grows

eMarketer projects that social gaming, such as Zynga’s wildly successful, Farmville on Facebook, will be a $1 billion business this year and $1.3 billion in 2012. The driving force will be the accelerating adoption of virtual goods, which eMarketer projects to be $653 million this year and $792 in 2012 (up from $510 billion in 2010). The number of people playing social games is expected to increase from %3 million last year to 62 million this year.