Twitter Claims to Influence Purchases More than Facebook Does

Everyone seems to speak of Facebook and Twitter in the same breath when talking about “social media.” But while both are among the giants in digital media, and undoubtedly there are millions of people who use both services extensively, the users don’t use them the same way. When it comes to advertising and making purchases, a couple of recent studies seem to bear this out.

Recently, we mentioned the Goldman Sachs study that showed that social media, especially Facebook, was not a big influence on people’s buying habits. Now comes word that Twitter’s analysis of its own data shows that “67 percent of Twitter users said they would be more apt to make a purchase from a follower, while 51 percent of Facebook users said the same,” according to Twitter’s head of revenue, Adam Bain.

While we might expect to see Twitter release stats that show they are ahead of Facebook, it is interesting to note that their data seems to indicate a stronger overall connection between both services and consumer purchases than the Goldman Sachs study did.