Twitter and Brand Interaction

At the recent Ad Age Digital Conference, Twitter’s Adam Bain released some interesting internal data on Twitter users. Here are some of the nuggets that came out of his presentation:

• Twitter generates over 1 billion tweets each week
• Tweets from women are 40% higher than tweets from men
• In one year, Twitter has gone from working with 6 marketers up to 600
• The most popular day for Promoted tweets is Friday
• 40% of Twitter users follow at least one brand